{"id":39005,"date":"1998-05-03T00:00:00","date_gmt":"1998-05-03T00:00:00","guid":{"rendered":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/please-hammer-dont-hurt-em\/"},"modified":"1998-05-03T00:00:00","modified_gmt":"1998-05-03T00:00:00","slug":"please-hammer-dont-hurt-em","status":"publish","type":"review","link":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/please-hammer-dont-hurt-em\/","title":{"rendered":"Please Hammer Don&#8217;t Hurt &#8217;em"},"content":{"rendered":"<p>Okay, I admit it &#8211; when M.C. Hammer started infiltrating the<br \/>\nairwaves in 1990, I got hooked on the catchiness of &#8220;U Can&#8217;t Touch<br \/>\nThis&#8221;. Thanks to a black roommate who barely tolerated me (and who<br \/>\nI thought was an asshole &#8211; I know, I worked with him in radio, and<br \/>\nhe made my life hell), I got exposed to &#8220;Hammertime&#8221; thanks to<br \/>\nArsenio Hall&#8217;s worshipping of the former Stanley Burrell.<\/p>\n<p>Now, eight years after it came out,<br \/>\n<i>Please Hammer Don&#8217;t Hurt &#8216;Em<\/i> sits collecting dust in the<br \/>\nPierce Archives (Go Bulls), and after listening to it again last<br \/>\nweek, the question I have to ask is: What the hell were all of us<br \/>\n<i>thinking<\/i> in 1990? This isn&#8217;t R&#038;B, this isn&#8217;t even rap &#8211;<br \/>\nit&#8217;s crap.<\/p>\n<p>M.C. Hammer hardly shows any creativity at all on this album.<br \/>\nStealing blindly form Rick James (sampling &#8220;Super Freak&#8221; on &#8220;U<br \/>\nCan&#8217;t Touch This&#8221;), butchering an R&#038;B classic by speaking &#8211; not<br \/>\nsinging, mind you&#8230;<br \/>\n<i>speaking<\/i> &#8211; new lyrics to &#8220;Have You Seen Her?&#8221;, and dipping<br \/>\ninto Prince&#8217;s catalog not once, but<br \/>\n<i>twice<\/i>, and managing to fuck it up each time.<\/p>\n<p>An area where the lack of creativity is heard is in the raps<br \/>\nthemselves. Hammer barely gets going with a rhyme when &#8211; bam! &#8211; he<br \/>\nreturns to the chorus. It&#8217;s damned near impossible to get into any<br \/>\nof the songs on this album. Having said that, I will make one<br \/>\nexception &#8211; &#8220;Yo!! Sweetness&#8221; is a catchy number that did have me<br \/>\npumping my fists in the air for about fifteen seconds, thanks to a<br \/>\ncatchy chorus.<\/p>\n<p>But Hammer&#8217;s claim to be the anti-gangsta rap doesn&#8217;t explain<br \/>\nthe material&#8217;s sheer weakness. &#8220;Crime Story&#8221; hardly helps dilute<br \/>\nanything that N.W.A had said to this point, while Hammer&#8217;s PG-13<br \/>\nside comes out on &#8220;She&#8217;s Soft And Wet&#8221; &#8211; and if you believe this is<br \/>\na story about someone who just got out of the swimming pool, I have<br \/>\nsome videos I think you&#8217;d better spend some serious time with.<\/p>\n<p>And when Hammer does get a somewhat interesting groove going, he<br \/>\ncompletely runs it into the ground with its redundance. &#8220;Pray&#8221;<br \/>\ncould have been a good song had Hammer lengthened the verses, and<br \/>\nif he had cut the extended instrumental groove at the end by about<br \/>\na minute. &#8220;Work This,&#8221; on the other hand, is beyond salvation &#8211;<br \/>\nit&#8217;s too damned irritating, as is &#8220;Dancin&#8217; Machine,&#8221; which steals<br \/>\nfrom (of all people) the Jackson 5. Hey, Hammer, word of advice &#8211;<br \/>\nthere&#8217;s a reason that Michael, Tito and the boys<br \/>\n<i>sang<\/i> the friggin&#8217; chorus&#8230; speaking it really sucks.<\/p>\n<p>It&#8217;s not that I&#8217;m anti-rap; quite the contrary. But<br \/>\n<i>Please Hammer Don&#8217;t Hurt &#8216;Em<\/i> shows no real originality at<br \/>\nall in the pieces. Groups like Digital Underground knew how to<br \/>\ncraft a song without relying on the samples. To Hammer, the sample<br \/>\nis the thing &#8211; bad idea. If you don&#8217;t have strong development to<br \/>\nback them up, samples don&#8217;t mean a thing. (Ironic that the<br \/>\nstranglehold that<br \/>\n<i>Please Hammer Don&#8217;t Hurt &#8216;Em<\/i> had on the charts was broken by<br \/>\nVanilla Ice, who did for rap music what Chernobyl did for the<br \/>\nSoviet Union.)<\/p>\n<p>Hammer is supposedly ready to re-start his career with a new<br \/>\nalbum this year. If it&#8217;s anything like<br \/>\n<i>Please Hammer Don&#8217;t Hurt &#8216;Em<\/i>, allow me to suggest a title:<br \/>\nPlease, Hammer, Don&#8217;t Bother.<\/p>\n<p class=\"c4\">\u00a0<\/p>\n","protected":false},"author":2,"featured_media":27630,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"artist":[7410],"rating":[11203],"class_list":["post-39005","review","type-review","status-publish","has-post-thumbnail","artist-m-c-hammer","rating-rating-d-minus"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/39005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review"}],"about":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/types\/review"}],"author":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/comments?post=39005"}],"version-history":[{"count":0,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/39005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media\/27630"}],"wp:attachment":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media?parent=39005"}],"wp:term":[{"taxonomy":"artist","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/artist?post=39005"},{"taxonomy":"rating","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/rating?post=39005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}