{"id":39392,"date":"1998-09-01T00:00:00","date_gmt":"1998-09-01T00:00:00","guid":{"rendered":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/blue-wonder-powder-milk\/"},"modified":"1998-09-01T00:00:00","modified_gmt":"1998-09-01T00:00:00","slug":"blue-wonder-powder-milk","status":"publish","type":"review","link":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/blue-wonder-powder-milk\/","title":{"rendered":"Blue Wonder Powder Milk"},"content":{"rendered":"<p>Is there ever a time that too much of something pleasant can be<br \/>\nbad?<\/p>\n<p>I don&#8217;t refer to OD&#8217;ing on such culinary wonders as Ben &#038;<br \/>\nJerry&#8217;s Phish Food ice cream or Old Style; I refer to the music of<br \/>\nBelgium&#8217;s Hooverphonic. Their third album,<br \/>\n<i>Blue Wonder Powder Milk<\/i>, has some powerful moments on it,<br \/>\nbut in the end becomes too repetitive for its own good.<\/p>\n<p>With the lead vocals shared by Geike Arnaert and Alex Callier,<br \/>\nHooverphonic inject an almost chant-like atmosphere to their<br \/>\nriff-based songs. (Rounding out the band are keyboardist Frank<br \/>\nDuchene and guitarist Raymond Geerts.) The opening track<br \/>\n&#8220;Battersea&#8221; provides an early glimpse into a different world of pop<br \/>\nmusic, one that quickly reminded me of Iceland&#8217;s Gus Gus. The songs<br \/>\naren&#8217;t afraid to mix frantic drum fills with melodic string<br \/>\narrangements &#8211; what is surprising is that such a combination works<br \/>\nso well.<\/p>\n<p>For the first portion of the album, tracks like &#8220;Club<br \/>\nMontepulciano&#8221; (the album&#8217;s first single), &#8220;Eden&#8221; and &#8220;Dictionary&#8221;<br \/>\ncontinue to thrill the listener and cause them to marvel at the<br \/>\nband&#8217;s work. However, this proves to be the band&#8217;s curse as well;<br \/>\nas<br \/>\n<i>Blue Wonder Powder Milk<\/i> settles in with several more songs<br \/>\nin exactly the same vein, the pattern begins to get old quickly.<br \/>\nSongs like &#8220;Electro Shock Faders&#8221; and &#8220;Lung,&#8221; which otherwise would<br \/>\nhave likely stood out on the album, become a blur all too<br \/>\nquickly.<\/p>\n<p>To Hooverphonic&#8217;s credit, they do inject new life into the album<br \/>\non &#8220;This Strange Effect,&#8221; though I can&#8217;t figure out for the life of<br \/>\nme why this song struck me as noteworthy more than several others<br \/>\non the album. Nevertheless, by the time &#8220;Magenta&#8221; and the album&#8217;s<br \/>\nuncredited thirteenth track kick in, the musical blur starts up<br \/>\nagain.<\/p>\n<p>Oh, don&#8217;t get me wrong, it&#8217;s not that the songs on<br \/>\n<i>Blue Wonder Powder Milk<\/i> are bad; in fact, it was refreshing<br \/>\nto hear an album that concentrated on melody more than volume,<br \/>\nsomething I don&#8217;t often hear these days. It&#8217;s just that by sticking<br \/>\nwith one particular style of songwriting and performing,<br \/>\nHooverphonic, in effect, become their own worst enemy. Had there<br \/>\nbeen a little more variety in the songwriting, this album could<br \/>\nhave been that much better.<\/p>\n<p>\n<i>Blue Wonder Powder Milk<\/i> is still very much worth your<br \/>\nattention and money, for it is an album that plows some new ground.<br \/>\nAnd had they not kept working on the same parcel of land throughout<br \/>\nthe album, it could have raised up to the next level. Still,<br \/>\nthere&#8217;s a lot of promise in this group.<\/p>\n","protected":false},"author":2,"featured_media":28000,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"artist":[7576],"rating":[5614],"class_list":["post-39392","review","type-review","status-publish","has-post-thumbnail","artist-hooverphonic","rating-rating-c-plus"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/39392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review"}],"about":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/types\/review"}],"author":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/comments?post=39392"}],"version-history":[{"count":0,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/39392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media\/28000"}],"wp:attachment":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media?parent=39392"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/tags?post=39392"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/artist?post=39392"},{"taxonomy":"rating","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/rating?post=39392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}