{"id":40485,"date":"2007-09-16T00:00:00","date_gmt":"2007-09-16T00:00:00","guid":{"rendered":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/sign-o-the-times-2\/"},"modified":"2007-09-16T00:00:00","modified_gmt":"2007-09-16T00:00:00","slug":"sign-o-the-times-2","status":"publish","type":"review","link":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/sign-o-the-times-2\/","title":{"rendered":"Sign &#8216;O&#8217; The Times"},"content":{"rendered":"<p>After successful forays into rock, psychedelia and pop, Prince returned to his soul roots with the monster double album opus <i>Sign \u2018O\u2019 The Times<\/i>. This was the Prince album that bowled over critics and fans alike, rivaling <i>Purple Rain <\/i>as one of his greatest, most consistent releases ever.\u00a0 <\/p>\n<p>Like most of his work, it is filled with some surprising twists and turns, proof of just how restlessly creative Prince is as an artist. The thing I like so much about <i>Sign &#8216;O\u2019 The Times <\/i>is the way it marries funk and techno, blending the two genres into a sound that Prince can truly claim as his own. Even the points of the album where the lyrics and music are on the thin and repetitive side (\u201cHousequake,\u201d \u201cIt\u201d and \u201cForever In My Life\u201d come immediately to mind), you don\u2019t seem to mind because it all adds up to one hypnotic and entrancing mix. <\/p>\n<p>The title song is smartly placed as the album\u2019s first track, bringing social awareness to the forefront right off the bat. Prince\u2019s vocal and the spare synth melody come secondary on this song that discusses the perils of the current day, from AIDS to drug abuse to natural disasters. After such heady stuff, Prince follows it up with the lighthearted romps \u201cPlay In The Sunshine\u201d and \u201cStarfish And Coffee,\u201d where we are told to leave our worries at the door, forget about all of our cares in the world and have fun &#8212; even if it is just for a moment. Such soul throwbacks would do Chuck Berry and Little Richard proud, and they certainly help to balance out the heavier moments. <\/p>\n<p>By heavy, we mean sexual, and there is much hedonistic material to be found on <i>Sign \u2019O The Times<\/i>, just as there was on Prince\u2019s earlier double-album <i>1999<\/i>. This time around, though, he\u2019s a little more subtle and discreet about his sexual proclivities. The more graphic, in-your-face stuff is curiously absent, save for the two hormonal tracks \u201cHot Thing\u201d and \u201cIf I Was Your Girlfriend,\u201d where he switches into his comic-book alter ego with the squeaky voice. The ballad \u201cSlow Love\u201d is the perfect slow jam to make love to, though the manic \u201cHot Thing\u201d is bound to spoil the romantic moment. <\/p>\n<p>The second half of <i>Sign \u2018O\u2019 The Times <\/i>is started off by the genius duet with Sheena Easton, \u201cU Got The Look,\u201d which ends up going down in history as one of Prince\u2019s best singles. Then comes the triple threat of \u201cStrange Relationship,\u201d \u201cI Could Never Take The Place Of Your Man\u201d and \u201cThe Cross.\u201d Had the album ended there, all would have been right in the world, but Prince is as excessive as ever by adding on the tedious \u201cIt\u2019s Gonna Be A Beautiful Night\u201d and the dull-as-rocks \u201cAdore.\u201d\u00a0 This lackluster pair of tunes ends the album on a dubious note, keeping it from being the man&#8217;s finest album. <\/p>\n<p>Which opens the door for just one more classic Prince album worth discussing\u2026and you all know which one I\u2019m talking about. <\/p>\n","protected":false},"author":57,"featured_media":28967,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"artist":[7314],"rating":[5613],"class_list":["post-40485","review","type-review","status-publish","has-post-thumbnail","artist-prince","rating-rating-a-minus"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/40485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review"}],"about":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/types\/review"}],"author":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/comments?post=40485"}],"version-history":[{"count":0,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/40485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media\/28967"}],"wp:attachment":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media?parent=40485"}],"wp:term":[{"taxonomy":"artist","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/artist?post=40485"},{"taxonomy":"rating","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/rating?post=40485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}