{"id":43409,"date":"2013-11-24T00:00:00","date_gmt":"2013-11-24T00:00:00","guid":{"rendered":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/endtroducing\/"},"modified":"2013-11-24T00:00:00","modified_gmt":"2013-11-24T00:00:00","slug":"endtroducing","status":"publish","type":"review","link":"https:\/\/dailyvault.adishjain.in\/index.php\/reviews\/endtroducing\/","title":{"rendered":"Endtroducing&#8230;.."},"content":{"rendered":"<p class=\"MsoNormal\">Music history is peppered with albums that were influential but not commercially successful, albums that helped spawn genres yet were not perceived to be groundbreaking at the time. <i>Endtroducing&#8230;.. <\/i>is such a beast, a disc that gets ranked repeatedly as one of the best albums of the 1990s but that the average person may never have heard of.<\/p>\n<p class=\"MsoNormal\">The main conceit behind the album is that it is entirely made up of samples. DJ Shadow plunges the depths of techno, electronic, jazz, hip-hop, movie and interview quotes and funk, then splices and splits the disparate pieces together to create a work of art. It&#8217;s a sonic collage, but a seamless one, and it revolutionized both the concept of sampling and the role of DJ as artist.<\/p>\n<p class=\"MsoNormal\">That role has been blown to huge proportions in the 2000s, but the key to <i>Endtroducing <\/i>is Shadow&#8217;s anonymity; instead of his ego or vocals serving the song (the way the sample-heavy <i>Paul&#8217;s Boutique <\/i>did for the Beastie Boys)<i>, <\/i>the song and mood comes first. Granted, this means there isn&#8217;t a steady personality behind the album, which these days is meaningless but in 1996 really meant something. He didn&#8217;t call himself &#8220;Shadow&#8221; for nothing.<\/p>\n<p class=\"MsoNormal\">Critics of the disc say that, by not creating new music but rather mixing up existing tracks, DJ Shadow essentially did what anybody could do with a decent record collection, editing software and some time (Danger Mouse&#8217;s <i>The Grey Album <\/i>proved that&#8230;if you haven&#8217;t heard it, don&#8217;t bother). But the beats and samples selected are so obscure and blended so well that the listener won&#8217;t notice; it&#8217;s a case of taking something existing and making something new, akin to the <i>concrete musique <\/i>cut-and-paste approach that Miles Davis (among others) used on <i>Bitches Brew<\/i>, although it was all his music.<\/p>\n<p class=\"MsoNormal\"><i>Endtroducing <\/i>can get tiresome over the course of its hour-long run time simply because its density requires careful attention. Yes, it can play in the background, but a fat bass riff, a spooky keyboard drone or a killer hip-hop will suddenly float in and grab the listener. &#8220;Changeling&#8221; is the best example of all three of those (featuring a Tangerine Dream sampel), but &#8220;Building Steam With A Grain Of Salt&#8221; is equally hypnotic, a stew of <i>Tubular Bells-<\/i>style piano, funk guitar, jazz drumming and a horror movie chorus. There was nothing else like this in the mid \u201890s, and it paved the way for countless electronic artists.<\/p>\n<p class=\"MsoNormal\">The disc hits its slow points in the middle with the endless &#8220;Stem\/Long Stem&#8221; and the monotonous &#8220;What Does Your Soul Look Like (Part 4),&#8221; but gets back on track with the unsettling <i>Bitches Brew<\/i>-flavored &#8220;Mutual Slump,&#8221; the brief interlude &#8220;Why Hip Hop Sucks in &#8217;96&#8221; (it&#8217;s the money) and the dreamy low-end &#8220;Midnight In A Perfect World.&#8221; The disc closes with &#8220;What Does Your Soul Look Like (Part 1)&#8221;, which revisits earlier themes, adds some saxophone and then fades into a spacey drone and the repeated phrase &#8220;It is happening again&#8221; before stopping short.<\/p>\n<p>    Frankly, it&#8217;s difficult in good conscience to rank this album so high simply because the material is a pastiche of existing artists, but this was the first of its kind, a musician who stayed out of the spotlight on his own album, taking others&#8217; works and turning them into something new. In lesser hands, via someone not raised on &#8220;vinyl culture&#8221; (as Shadow puts it in the liner notes), this would simply be a vanity project. Yet <i>Endtroducing&#8230;.. <\/i>is elevated to art, one of the first true electronic albums and a compelling, if occasionally flawed, listen.<\/p>\n","protected":false},"author":45,"featured_media":31699,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"artist":[9276],"rating":[5617],"class_list":["post-43409","review","type-review","status-publish","has-post-thumbnail","artist-dj-shadow","rating-rating-b-plus"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/43409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review"}],"about":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/types\/review"}],"author":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/comments?post=43409"}],"version-history":[{"count":0,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/43409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media\/31699"}],"wp:attachment":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media?parent=43409"}],"wp:term":[{"taxonomy":"artist","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/artist?post=43409"},{"taxonomy":"rating","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/rating?post=43409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}