Hip hop, party music from its very inception, has historically been about sex, money, drugs, and life on the streets. It\u2019s music designed to keep the party bumping, to impress a girl, to establish your reputation. Even the most socially conscious mainstream rappers, like Public Enemy and Common, dropped their most famous political diatribes on a foundation of more palatable material. Hip hop is permitted to speak to big issues, but it shies away from outright preaching \u2013 after all, goes the thinking, we\u2019re here to have fun.<\/p>\n
So with that as a backdrop, J. Cole can come across as a bummer sometimes. Having established himself as mainstream hip hop\u2019s conscience, he has set himself apart from his peers by cautioning listeners against drug use instead of glorifying it, by warning against greed instead of counting his stacks, and by crying out against violence instead of inciting it. J. Cole is the kind of rapper parents wish<\/i> their teenagers would listen to \u2013 which, of course, drives those teenagers away from him in droves. In a genre full of recklessness, J. Cole is the voice of maturity.<\/p>\n
Thankfully, he has talent to go along with it, slick rhythms and pulsing beats to pair with his messages. It is the music that prevents KOD<\/i>, his fifth studio album, from descending into a tired series of sermons. J. Cole isn\u2019t here to start a party, but to make you think. Backed by some strong songs, he mostly succeeds here.<\/p>\n
Bookended by spoken word pieces over jazz which talk about the various ways one deals with pain, the album\u2019s central theme is made clear from the get-go: KOD <\/i>is about the different kinds of suffering faced by the African-American community, with J. Cole offering alternative prescriptions from what he sees being pursued.<\/p>\n
The title track, also the album\u2019s lead single, relies on trap music and a nonstop flow of rapping to talk about the perks of drug dealing before ultimately concluding that these riches are empty of real value. Similar ideas are explored with a slower, less propulsive backing in \u201cThe Cut Off\u201d but are most effectively and personally addressed in \u201cOnce An Addict (Interlude)\u201d, which sees J. Cole angrily telling the story of his mother\u2019s own addiction and its effect on her life and his.<\/p>\n
\u201cATM\u201d and \u201cBRACKETS\u201d deal with money and greed, both on the part of individuals and the federal government. Whether because of the subject matter or the catchy beats backing the insightful lyrics, these are two of the strongest tracks on the album; this is where you see J. Cole really seeming to get into his message.<\/p>\n
Other issues are addressed, from love in the age of Tinder (\u201cPhotograph\u201d and \u201cKevin\u2019s Heart\u201d) to self-medication (\u201cMotiv8\u201d), but it all culminates in \u201cFRIENDS,\u201d which has J. Cole almost apologetically telling listeners \u201cI understand this message is not the coolest to say \/ But if you down to try it I know another way \/ Meditate, don\u2019t medicate.\u201d This is the heart of the rapper\u2019s message in KOD<\/i>: he sees too much pain, and he\u2019s tired of watching others hurting themselves when he\u2019s found peace.<\/p>\n
Such a message is naturally going to rub people the wrong way unless 1) the hurt he sees is real and 2) his message is delivered well. In KOD<\/i>, J. Cole mostly succeeds in the latter regard, with an album for mature listeners willing to put the bong down and listen up. It\u2019s not a sexy message, but perhaps it\u2019s an important one.<\/p>\n","protected":false},"author":64,"featured_media":33697,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"artist":[10304],"rating":[5615],"class_list":["post-45518","review","type-review","status-publish","has-post-thumbnail","artist-j-cole","rating-rating-b"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/45518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review"}],"about":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/types\/review"}],"author":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/comments?post=45518"}],"version-history":[{"count":0,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/review\/45518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media\/33697"}],"wp:attachment":[{"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/media?parent=45518"}],"wp:term":[{"taxonomy":"artist","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/artist?post=45518"},{"taxonomy":"rating","embeddable":true,"href":"https:\/\/dailyvault.adishjain.in\/index.php\/wp-json\/wp\/v2\/rating?post=45518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}